Featured case studies

Fourteen years turning demand, data, and AI into measurable growth and deployed systems.

Flagship engagements, owned vs influenced.

The deepest systems stories and strongest measurable outcomes — each separating what I personally owned from what I influenced across teams.

Selected impact

Structured chapters instead of a generic case-study wall

Each case focuses on the business problem, the system behind the work, what I owned versus influenced, the outcome, and its disclosure status.

The problem

Making a corpus of tens of millions of legal case and document pages crawlable, indexable, and discoverable at scale.

What I owned

Quattr's strategy, measurement, crawl/indexation, and internal-linking workstream for the account.

What I influenced

First-party data instrumentation and growth measurement across the client's search program.

What this proves

Enterprise technical SEO at document-corpus scale, owned as a customer-success outcome.

Disclosure: Public bounded record

The problem

Turning metasearch demand into a regional growth lever during ~100–300% year-on-year growth and platform disruption from Google Flights.

What I owned

Americas SEO strategy: localized programmatic surfaces, demand modeling, and regional growth prioritization.

What I influenced

Market expansion, editorial prioritization, and cross-functional performance strategy.

Outcome

1.4M → 4.2M monthly organic visits

What this proves

Search as an international growth system at platform scale, not a siloed publishing discipline.

Disclosure: Public named case

Outcome

$200K → $1.5M ARR

What this proves

Enterprise delivery for the AI era: first-party search data, AI-guided workflows, and autonomous linking turned into shipped outcomes.

Disclosure: Public named case

What I owned

Product architecture, programmatic publishing, performance, and governance.

Outcome

247 monitored NYC-origin routes

What this proves

Concept to governed production system — the model working where it can be inspected.

Disclosure: Public named case · Inspect at serpradio.com

The problem

Large organizations with fragmented data, complex content operations, multiple stakeholders, and extensive web estates.

What this proves

Enterprise content and search methodology that survives organizational complexity.

Disclosure: Public bounded record

Flagship engagements, owned vs influenced.

Structured chapters instead of a generic case-study wall

Scaling legal search across a large document corpus

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Quattr

SERPRadio

Enterprise Search and Content Systems Across Global Brands