Legal marketplace → global hospitality → enterprise retail, CPG & fashion → international travel → agency leadership → AI-native SaaS → independent systems.
Career
Each chapter built the foundation for the next — the reason the scope is broader than any single title suggests.
2020–present
2020–Present · Independent systems
Independent studio encoding fourteen years of search and growth lessons into governed products and protocols.
2020–present
2020–Present · AI-native SaaS & enterprise systems
Founding customer-success and solutions function for an AI-native search platform.
Brands: CloudEagle · Bluehost · Gaylord Hotels & Resorts · Kiteworks · Housing.com · Marriott.com · McAfee · Pocketpills · PadSplit · Trellis.law · Simpplr · TheYes.com · WP Engine
2019–2020
2019–2020 · Agency leadership
Agency leadership: New York client leadership and integrated SEO/CRO delivery.
Brands: Authorize.Net · Olympus Electronics
2016–2019
2016–2019 · In-house international growth
SEO ownership for the Americas region during a rapid growth chapter.
2014-11–2016-02
2014–2016 · Enterprise brand & content transformation
Enterprise search and content strategy across major retail, fashion, and consumer brands.
Brands: JCPenney · MCM Worldwide · Ralph Lauren · Unilever
Read the SapientNitro / Publicis Sapient chapter →2013-05–2014-11
2013–2014 · Global hospitality search
Search strategy for international, multi-property hospitality brands through the keyword-not-provided transition.
Brands: Fairmont Hotels & Resorts · Millennium Hotels & Resorts
Read the Acronym Media chapter →2012–2013
2012–2013 · Legal search foundation
Legal marketplace and attorney-acquisition search in a high-CPC, direct-response environment.